Imirongo ikora ya robo izakuraho ibikenerwa kumurongo wimbere cyangwa inyuma, bityo bigabanye cyane ibiciro byakazi.
Sweetgreen irimo kwitegura gutangiza resitora ebyiri zifite umurongo utanga umusaruro utagira ingano. Kuva mu 2021 yagura Spyce, icyerekezo cyibice bibiri byihuta-burimunsi gifite sisitemu ya robo, isosiyete ikora ibishoboka kugirango hamenyekane igihe n’aho wakoresha igikoresho, gikoresha imikandara ya convoyeur kugirango gitange neza ibice byibigize.
Ububiko bwa mbere bufite imirongo ikora byikora bizafungura kuwa gatatu i Naperville, Illinois. Biteganijwe ko igikoni cya kabiri kitagira ingano kizakingurwa nyuma yuyu mwaka. Ibi bizaba ari ukuzamura resitora ihari izafasha isosiyete kumva uburyo bwo kwinjiza neza sisitemu kurubuga rusanzwe mugihe kizaza.
Umuyobozi mukuru, Jonathan Nyman yagize ati: "Turizera ko iki gitekerezo gishya gishingiye ku gukoresha mu buryo bworoshye gishobora gutanga umusaruro uzadufasha gutera imbere byihuse no kugera ku nyungu nyinshi." Ati: “Mugihe tukigerageza no kwiga, turateganya ko Igikoni kitagira ingano kizarushaho kwinjizwa mu miyoboro yacu.”
Umurongo wibikorwa bya robo uzategura 100% byibyateganijwe, bikuraho ibikenerwa kumurongo wimbere ninyuma. Hafi ya kimwe cya kabiri cyabakozi bahinduka muri resitora ya Sweetgreen iri mubikorwa cyangwa guterana, bivuze ko sisitemu izabohora abakozi kugirango bibande kubakiriya.
Igikoni kitagira umupaka giteganijwe gutanga ubushobozi bugaragara, Neman yavuze ko cyabaye "intumbero" kuri Sweetgreen mu mezi atandatu ashize. Gutezimbere mu bakozi n'abakozi, kunoza ibikoresho by'amahugurwa n'inzego nshya z'ubuyobozi zikuraho abayobozi bo hagati byongereye umuvuduko wa serivisi. Imiterere mishya, harimo nububiko bwa mbere bwa curbside yatangijwe umwaka ushize, nayo yabonye ubwiyongere bwibicuruzwa.
Nieman yagize ati: "Uko urwego rw'abakozi n'imikorere yacu bigenda byiyongera, mu by'ukuri twibanze ku kongera imipaka ku murongo w'ibicuruzwa byacu bya digitale." Ati: "Twashoboye kongera ubushobozi ku gipimo cya 20 ku ijana mu mato yose, bivuze ko abantu 20 ku ijana twakoreraga."
Isosiyete ikora kandi kugirango yongere umuvuduko wa serivisi kumurongo wambere mugihe isi yongeye gufungura kandi abakiriya benshi bagaruka muri resitora.
Nieman yagize ati: "Habayeho iterambere ryinshi ku murongo w'imbere, kandi twibanze cyane ku kongera ubushobozi ku murongo w'imbere." Ati: "Abo bakiriya batangira umwuga wabo muri resitora yacu ubusanzwe binjira mu bidukikije kandi bikatubera abakiriya b'agaciro kuri twe."
Kugira ngo ibyo bigerweho, isosiyete iherutse gushyira ahagaragara Sweetpass, gahunda yayo ya mbere yo kwizerwa mu myaka ibiri. Abanyamuryango babona ibihembo byateganijwe hamwe nibibazo, kimwe n'amahirwe yo kubona ibintu bishya hamwe nibicuruzwa bito-bicuruzwa. Gahunda y'ibyiciro bibiri ikubiyemo kandi Sweetpass +, abiyandikisha $ 10 buri kwezi ihemba abakoresha b'indahemuka hamwe n'amadorari 3 ku bicuruzwa bya buri munsi bya Sweetgreen, ubufasha bw'abakiriya mbere, inyungu zo kohereza, kubona ibicuruzwa hakiri kare n'ibindi bintu byihariye.
Niemann yagize ati: "Gutangiza kwacu byagenze neza cyane kandi twakiriye igisubizo gikomeye." Ati: "Turizera ko iyi gahunda ifite ubushobozi bwo kongera inyungu bitanyuze gusa ku mafaranga y'abanyamuryango basanzwe, ahubwo tunagura buhoro buhoro abakiriya bacu."
Yavuze ko Sweetgreen yerekanye ko ishishikajwe cyane na verisiyo yubuntu kandi yishyuwe, byombi bikaba byemewe kandi bikunguka.
Ati: "Uburyo twubatse bwaduhaye kwimenyekanisha cyane". Ati: "Turashobora gukoresha amafaranga neza cyane mu kwamamaza no kwamamaza ndetse n'uburyo twongera inshuro nyinshi abashyitsi tutiriwe dukurikiza ingamba imwe-imwe."
Igurishwa rya digitale ryinjije 61% byinjiza Sweetgreen mu gihembwe cya mbere, hafi bibiri bya gatatu by’ibicuruzwa biva mu nzira itaziguye. Kwihutisha ikoreshwa rya digitale byatanze igihembwe gikomeye, hamwe na Sweetgreen yohereza amafaranga yinjiza kandi igabanya igihombo cyayo. Ibisubizo biha Neman icyizere mubushobozi bwikigo cyo kubona inyungu kunshuro yambere muri 2024.
Igihembwe cya mbere cyagurishijwe cyazamutseho 22% kigera kuri miliyoni 125.1 $, naho kugurisha amaduka amwe byiyongereyeho 5%. Ubwiyongere bugereranije bwiyongereyeho 2% mububiko bwubucuruzi kandi bungukirwa no kuzamuka kwa 3% kubiciro byibikubiyemo byashyizwe mubikorwa muri Mutarama. Isosiyete AUV yinjije yiyongereye igera kuri miliyoni 2.9 z'amadolari kuva kuri miliyoni 2.8 z'amadolari mu gihembwe cya mbere cya 2022.
Urwego rwa resitora rwagumye ruhagaze neza kuri 14%, munsi ya 13% umwaka ushize. Igihombo cya EBITDA cyahinduwe mu gihembwe cyari miliyoni 6.7 z'amadolari, kikaba cyaragabanutse kiva kuri miliyoni 17 z'amadolari mu gihembwe cya mbere cya 2022. Usibye ingaruka z’imisoro y’abakozi ba CARES itegeko rihagarika inguzanyo, urwego rwa resitora rwaba ari 12% naho igihombo cya EBITDA kikaba cyaragabanutseho miliyoni 13.6.
Ibiciro by’ibiribwa, ibinyobwa n’ibipfunyika byinjije 28% byinjira mu gihembwe kandi byari amanota 200 y’ibanze ugereranije no mu 2022. Iri zamuka ryatewe n’ihungabana ry’ibikoresho uruganda rwahuye nazo mu ntangiriro zumwaka. Akazi n’ibikoreshwa bijyanye na 31% byinjira, bikamanuka amanota 200 yibanze mugihe kimwe cyumwaka ushize.
Amafaranga Sweetgreen yakoresheje muri rusange no mu buyobozi mu gihembwe yari miliyoni 34.98 z'amadolari, agabanukaho miliyoni 15.3 z'amadolari ugereranije n’umwaka ushize, kubera ko miliyoni 7.9 z’amadorari yagabanutse amafaranga y’indishyi zishingiye ku migabane, igabanuka rya miliyoni imwe y’amadolari y’inyungu zijyanye n’inguzanyo y’imisoro yo kugumana ku bakozi n’imishahara nyobozi n’inyungu. .
Ibiciro biri hasi, hamwe n’inyungu nyinshi za resitora, byafashije Sweetgreen kugabanya igihombo cyayo igera kuri miliyoni 33.7 ziva kuri miliyoni 49.7 $ umwaka ushize.
Usibye kunonosora imiyoborere y’ubuyobozi, iyi sosiyete yatangaje mu ntangiriro zuyu mwaka ko ifata ingamba zo gucunga ibiciro, igabanya amafaranga y’ikigo cy’ingoboka kuva kuri miliyoni 108 mu 2022 ikagera kuri miliyoni 98 $ muri 2023. Neman ateganya ko amafaranga y’ikigo cy’ingoboka azamuka ku gipimo cya 16-17% mu mwaka wose, akava kuri 30% muri 2019.
Ati: "Nta gushidikanya ko gukomeza kunoza imikorere y’ikigo cyadufasha ari cyo kintu cyambere mu itsinda ryacu rishinzwe kuyobora". Ati: "Tuzakomeza guteza imbere ikigo gitera inkunga niba ishoramari rindi ritanga umusaruro ugaragara ku mari shingiro."
Sweetgreen yafashe kandi uburyo bunoze bwo kwagura aho ihari, gufungura amaduka mashya vuba no gushimangira "ubuziranenge burenze ubwinshi" mugihe winjiye mumasoko mashya. Isosiyete irateganya gufungura amaduka mashya 30-35 muri uyu mwaka, aho yavuye mu maduka 39 yafunguwe mu 2022. Mu gihembwe cya mbere, isosiyete yafunguye resitora 12 ifunga eshatu, irangiza igihembwe hamwe n’amaduka 195 yose. CFO Mitch Rebeck yavuze ko amaduka yose afunze afite amaduka yegeranye atanga “uburambe bwiza ku bakiriya ndetse no mu bagize itsinda,” bigatuma Sweetgreen yunguka mu guhindura ibicuruzwa biva mu iduka bikajya mu kindi.
Usibye kugabanya ibiciro no gufata ingamba ziyubashye mukuzamuka, Sweetgreen ibona gahunda yubudahemuka nkumusemburo wo kongera ibicuruzwa no kugera ku nyungu. Indi cataliste itanga menu yagutse.
Impaka ngufi zemewe n'amategeko na Chipotle Mexique Grill ntizigeze zigabanya icyizere cya Nieman kubyerekeye menu iheruka. Nyuma y'iminsi mike iyi sosiyete irekuye Chipotle Chicken Burrito Bowl, yemewe nk'ibikombe bya mbere nta mboga n'imboga, Chipotle yatanze ikirego ishinja urunigi rwa salade kutubahiriza uburenganzira. Abanywanyi byihuse-bahise bagirana amasezerano, kandi Sweetgreen yahinduye izina ryibicuruzwa yitwa Chicken + Chipotle Pepper Bowl.
Ndetse hamwe na rebrand nyuma yo gutangiza, igikombe cya burrito kiracyarushije kandi kirenga intego zo kugura abakiriya, gihinduka kimwe mubicuruzwa bitanu bya mbere bya Sweetgreen.
Niemann yavuze ko isosiyete ifite “menu menu ikomeye” ikubiyemo gupima ingano nziza na poroteyine ndetse no gufatanya na ba chef bakomeye. Umugereka wambere ni ikindi gice cyibanze. Ikirangantego giherutse gusohora hummus nkibiryo byo kuruhande rwumugati wa focaccia. Isosiyete kandi yaguye itangwa ryibinyobwa hamwe nuburyo bushya bwa soda nziza kandi yongeraho desert nshya ya shokora kuri menu ya dessert.
Neman yagize ati: "Nubwo iyi ari intangiriro, tumaze kubona ubwiyongere bw'amafaranga agera kuri 25% mu byumweru bitatu bya mbere byatangijwe." Ati: "Turizera ko amahirwe yo gutandukanya amahirwe azatanga andi mahirwe kuri Sweetgreen mu myaka iri imbere."
Inshuro eshanu-buri cyumweru amakuru yamakuru imeri agukurikirana mugihe cyamakuru agezweho yinganda nibishya bishya kurubuga.