Imirongo yumuntu wa robo izakuraho ibikenewe kumirongo yimbere cyangwa inyuma yinyuma, bityo bigagabanya cyane ibiciro byakazi.
Swearegreen irindaga gutangiza resitora ebyiri zifite igikoni kitagira akagero cyikora. Kubera ko abantu 2021 babonye spyce, hakoreshejwe igice cyihuta-cya buri munsi-cya buri munsi hamwe na sisitemu ya robo
Ububiko bwa mbere bufite imirongo ikora byikora izafungura kuwa gatatu muri Naperville, muri Illinois. Biteganijwe ko igikoni kitagira iherezo gifunguye nyuma yuyu mwaka. Ibi bizaba kuzamura muri resitora iriho bizafasha isosiyete kumva neza uburyo bwo guhuza sisitemu murubuga ruriho mugihe kizaza.
Umunyago wa mbere wahamagaye agira ati: "Turizera ko iki gitekerezo gikuru cyikora gishobora gukora imikorere izamuhamagara vuba no kugera ku nyungu nyinshi." Ati: "Mugihe tukiriho no kwiga, turateganya ko igikoni kitagira akagero kigenda rwinjizwa mu muyoboro wacu."
Umurongo wa robo wa robo uzategura 100% byamabwiriza, gukuraho ibikenewe kumirongo yimbere hamwe ninyuma. Hafi ya kimwe cya kabiri cyumukozi uhinduka kuri resitora nziza iri mu musaruro cyangwa inteko, bivuze ko sisitemu izohereza abakozi kwibanda ku gukorera abakiriya.
Biteganijwe ko igikoni kitagira akagero kizatanga ubushobozi bukomeye, Neman yavuze ko ari "kwibanda" mu mezi atandatu ashize. Gutezimbere abakozi n'abakozi, ibikoresho by'amahugurwa byanonosoye hamwe nuburyo bushya bwo kuyobora bukuraho abayobozi bo hagati bongereye umuvuduko wa serivisi. Imiterere mishya, harimo ububiko bwambere bwa curbside bwatangije umwaka ushize, nabyo byabonye ubwiyongere.
Nieman yagize ati: "Igihe imibereho yacu n'imiterere y'akazi itezimbere, twibanze rwose ku kongera imipaka ku murongo wa digitale." Ati: "Twashoboye kongera ubushobozi kuri 20 ku ijana ku mato yose, bivuze ko abantu 20 ku ijana twakoraga."
Isosiyete ikora kandi kugirango yongere umuvuduko wa serivisi kumurongo wimbere nkuko isi ihaguruke kandi abakiriya benshi basubira muri resitora.
Nieman yagize ati: "Habayeho gukura cyane ku murongo w'imbere, kandi twibanze cyane ku kongera ubushobozi ku murongo w'imbere." Ati: "Aba bakiriya batangira umwuga wabo muri resitora yacu ubusanzwe binjira mubyumba byacu bya digitale kandi bikabe abakiriya bahera cyane."
Kugira ngo ibyo bigerweho, isosiyete iherutse gutangizwa cherpasse, gahunda yayo ya mbere y'ubudahemuka mu myaka ibiri. Abanyamuryango babona uburyo bwo kubona ibihembo n'ibibazo byazamutse, hamwe namahirwe yo kubona ibintu bishya nibicuruzwa bigarukira. Gahunda y'ibiciro byombi ikubiyemo kandi sweetpass +, amadorari 10 yo kwiyandikisha ahemba abakoresha b'indahemuka afite amadolari ya buri munsi, inkunga y'abakiriya, inyungu zambere z'abakiriya, inyungu zo kohereza.
Niemann yagize ati: "Gutangiza byagenze neza kandi byakiriye igisubizo gikomeye." Ati: "Twizera ko iyi gahunda ifite ubushobozi bwo kongera inyungu binyuze mu mafaranga y'abanyamuryango bafatiye, ariko kandi no kwagura buhoro buhoro umukiriya wacu."
Yavuze ko uburyohe bwerekana neza bwerekanye imbaraga haba ku buntu kandi bwishyuwe, byombi bituma inyungu nyinshi zibangamira kandi zifatika.
Ati: "Uburyo twabubatse bwaduhaye byinshi bwite". Ati: "Turashobora gukoresha amafaranga neza cyane ku kwamamaza no kwamamaza nuburyo bwo kongera inshuro z'abashyitsi tutigeze ku bunini - bikwiranye - ingamba zose."
Igurishwa rya Digitale ryabaye 61% byimikoreshereze yinjiza muri sasita ya mbere, hamwe na bibiri bya gatatu byo kugurisha biva mumiyoboro itaziguye. Kwihutisha ubu Digitale Gutemaze byatanze kimwe cya kane gikomeye, hamwe na sweetsireen itanga amafaranga menshi kandi ukata igihombo cyacyo. Ibisubizo biha Neman ikizere mubushobozi bwisosiyete bwo kuba inyungu kunshuro yambere na 2024.
Igurishwa-yigihembwe cya mbere Roza 22% kugeza kuri miliyoni 125.1, nububiko bumwe bwiyongereye 5%. Iterambere rigereranya ryarimo 2% mubice byubucuruzi no kungukirwa na 3% byiyongera muri menu byashyizwe mubikorwa muri Mutarama. Amafaranga ya Auv ya Auv yiyongereye kuri miliyoni 2.9 z'amadolari avuye kuri miliyoni 2.8 mu gihembwe cya mbere cya 2022.
Amatungo yo muri Restaurant yakomeje guhagarara muri 14%, hepfo kuva 13% umwaka ushize. Igihombo cya Ebdada muri saire yari miliyoni 6.7 z'amadolari n'amadolari 17 mu gihembwe cya mbere cya 2022. Kubura ingaruka z'imisoro ya 20%
Ibiryo, ibinyobwa n'ibiciro bipakira bibarirwa 28% byinjira muri kimwe cya kane kandi hari ingingo 200 zishingiye kuri 202. Imirimo n'amafaranga ajyanye nayo yabazwe 31% yinjiza, hasi 200 shingiro kuva mugihe kimwe umwaka ushize.
Amafaranga rusange ya Sweetgreen hamwe na kimwe cya kane yari miliyoni 34.98, hasi miliyoni 15.3 kuva mu mwaka wa mbere, kubera miliyoni 7.9 z'amadolari y'inguzanyo zijyanye n'umushinga n'inguzanyo n'inyungu. .
Ibiciro byo hasi, hamwe hamwe ninyungu zisumbuye, zafashije Stunger Contemore igihombo cyayo igihombo cyayo kugeza kuri miliyoni 33.7 kumadorari miliyoni 49.7.
Usibye kubangamira imiterere y'ubuyobozi, byatangaje mbere muri uyu mwaka ko byakoreshwaga amafaranga yo kuyobora, amafaranga yo gutera inkunga amafaranga ava mu myaka 1023.
Ati: "Ntagushidikanya ko gukomeza kunoza imikorere y'ikigo cyacu cyo gutera inkunga ari icyambere mu itsinda ryacu bwite." Ati: "Tuzakomeza gutegura gusa ikigo gishinzwe inkunga niba habaye uruganda rukora kugaruka ku gisirikare."
Swergreen yafashe kandi gahunda nyinshi kugirango yange imbere, gufungura amaduka mashya bidatinze kandi ashimangira "ubuziranenge hejuru yubwinshi" iyo yinjiye mu masoko mashya. Isosiyete irateganya gukingura 30-35 Ububiko bushya muri uyu mwaka, kugeza ku maduka 39 yafunguwe muri 2022. Mu gihembwe cya mbere, isosiyete yafunguye resitora ya 8, irangiza kimwe cya gatatu gifunga amaduka 195. CFO Mitch Rebeck yatangaje ko amaduka yose afunze afite amaduka yegeranye atanga "uburambe bwiza kubakiriya nabagize itsinda," bituma Swersing SWERT CONTING yo kugurisha kugurisha mububiko.
Usibye gukata amafaranga no gufata inzira yo kwitonda zo gukura, Sweetgenereen yerekana gahunda yubudahemuka nkumusemburo wo kongera kugurisha no kugera ku nyungu. Undi musemburo aratanga menu nini.
Impaka nke zemewe n'amategeko na Chipot Mexico Grill ntabwo yahagaritse icyizere cya Nieman kuri menu yanyuma. Nyuma y'iminsi mike isosiyete yarekuye inkoko ya Chipotto yinkoko ya Burrito, yishyurwa nk'ibikombe byambere nta mboga, Chipotle yatanze ikirego gishinja umukino wa Salade. Abanywanyi bihutirwa-byihuta cyane bakubise amasezerano, kandi sturegreen yahinduye izina ryibicuruzwa ku nkoko + igikombe cya chipotle.
Ndetse hamwe no gutangiza nyuma ya recrand, igikombe cya Burrito kiracyarubatswe kandi kirenze intego zabakiriya, kuba imwe mu bicuruzwa bitanu byo hejuru.
Niemann yavuze ko isosiyete ifite gahunda "ikubiyemo igerageza ryibigeraho neza na poroteyine no gufatanya n'abatabaka bakomeye. Umugereka wo hejuru ni akandi gace ko kwibanda. Ikirango giherutse kurekurwa jummus nkisahani kuruhande rwumugati bwite. Isosiyete yanaguye kandi amaturo yacyo hamwe na soda nshya ya soda yongeyeho kandi yongeyeho decrast nshya kuri menu ya desert.
Umutangabuhamya yagize ati: "Mu gihe uyu ari intangiriro gusa, tumaze kubona ubwiyongere bwa metero 25% mu byumweru bitatu byambere byatangijwe." Ati: "Twizera amahirwe manza azakuma amahirwe akomeye yo kwerekana SWERT MIMYAKA."
Akanyamakuru inshuro eshanu-icyumweru kigukomeza kugezwaho amakuru agezweho ninganda ninda nshya kurubuga.